Director, Custom Branded Content Strategy

Your Future is here!

Fox News is committed to delivering news as it happens. We love what we do and we’re looking for passionate, talented people to help us lead, grow and achieve our goals.   As the number one cable news network in America, Fox News’ impact and transformation of how and where people get their information is undisputable.   These days, we’re also bringing that same drive and dynamism into delivering high-quality video storytelling to mobile, social and digital audiences.

In this role you will oversee, define and drive branded content strategy for our in house Content Studio, 1211 Brand Connect.  You will create and execute mid to large-scale campaigns for advertisers. Your knack for understanding client goals and aligning their branding objectives will be key to your success.    

Your future is with 1211 Brand Connect if you are a passionate, innovative marketer enjoy collaborating in a team and unafraid to raise the creative bar!

A snapshot of your responsibilities:

  • Lead our in-house creative agency (“1211 Brand Connect”) in implementing and executing content opportunities.
  • Oversee custom branded content production from ideation to execution; including, writing, producing and post-production   
  • Deliver innovative and breakthrough work while successfully managing and delivering projects from ideation to execution
  • Cultivate partnerships with external agencies to further diversify the custom content/creative capabilities
  • Work in partnership with digital sales development team and Account Executives to create custom sponsorship ideas based upon specific client objectives
  • Ensure accurate and timely execution of sold campaigns in partnership with Production and Digital teams
  • Serve as the primary contact for the senior sales leadership team overseeing the process for all incoming RFPs and distribution
  • Deliver monthly analysis of key competitive marketing programs
  • Develop strong advertiser relationships in the branded content space

Requirements:

  • Experience developing senior brand client and content/creative/digital/social agency relationships
  • Experience in a people leadership role
  • Track record of developing strategically grounded and outstanding creative as it relates to digital mediums 
  • Deep understanding of brand marketing on digital and social media platforms (i.e. Facebook, Instagram etc.)
  • Experience working with branded content and digital editorial
  • Understanding of the creative development and distribution of custom branded content
  • Entrepreneurial and/or startup experience - combined with experience working at a big media company - a plus